+44 (0)191 482 8830
hello@hippomarketing.eu
We were commissioned by the Centre for eBusiness to design and deliver an online training platform to support Regional Business advisors who needed to keep up to date with developments in the use of technology in business.
Our role was to scope and specify the product, based on an initial brief, then design and deliver the solution.
Our approach was to design a system that Regional Business advisors would enjoy using, while meeting their training needs and objectives.
The portal is structured around key business processes and gives users access to multi-media learning resources including videos, podcasts, web links and articles. Training modules include strategic planning, managing finance, people development and generating orders.
Added value came in the shape of interactivity and personalisation delivered by the system. This is important, because central to the ethos of e50 Learning Zone (e50) is the fact that everyone who uses the product has different training needs and their own preferences in terms of how to learn.
By tracking how learners use the system, we are able to understand which resources are most popular and how the system is being used. This intelligence means that we can ensure that the system evolves in a direction that suits its users, delivering more rewarding learning based on real user history.
An interactive self-assessment tool directs users to resources they will find most useful and makes training recommendations. It also provides a personal ‘briefcase’ where users can store items they want to use again.
With e50, Regional Business advisors now have an easy to use, web based tool that delivers learning resources suited to their personal learning style.
It also enables advisors to review their knowledge from time to time, as the system signposts new, relevant resources that will be useful and valuable.
2 Carlton Court, 5th Avenue, Team Valley, Gateshead, Tyne and Wear, NE11 0AZ, United Kingdom.
+44 (0)191 482 8830