+44 (0)191 482 8830
We were invited to develop a high profile marketing and communications campaign to help Northumberland College attract school leavers to enrol
on a diverse range of courses.
Our brief from the college asked us to develop a campaign that broke
the mould, communicating to this very specific audience to raise awareness of the college offer and increasing visits to monthly open events.
Clearly this was a project where ROI was crucial, in terms of generating increased applications and enrolments. The communications team road tested the campaign by including first year students and staff in the
In a crowded and competitive market place with a combination of FE colleges, schools and private training providers all vying against each other to secure new students, we needed to devise a campaign that would stand out to school leavers looking to make their next step.
FutureMe sought to encourage prospective students to think about their future career aspirations, but have some fun in the process. We created an interactive microsite where applicants could see their future self by creating a character based on their own features and preferred career, and order home delivery of a personalised mini prospectus.
This approach treats each member of the audience as an individual, helping them to find their own FutureMe.
The website was signposted by a mix of outdoor advertising and direct marketing to schools, while the prospectus featured a selection of FutureMe characters representing the different training options and was backed by mini brochures for each curriculum area detailing the course offer.
FutureMe received superb feedback from students, staff, schools and independent advisors from Connexions. It created a real buzz, with even college staff creating their own characters on the microsite and putting
them up in classrooms.
During the campaign, the College saw a 20% increase in course enquiries from the previous year and enrolments were up by 9% - a significant achievement.
2 Carlton Court, 5th Avenue, Team Valley, Gateshead, Tyne and Wear, NE11 0AZ, United Kingdom.
+44 (0)191 482 8830