+44 (0)191 482 8830
hello@hippomarketing.eu
Direct marketing and online service working in harmony to deliver warranty protection to customers throughout the UK.
Portfolio
- UK Land EstatesDeveloping a brand identity to portray the strengths of a leading property company and delivering it across a diverse range of communication and marketing applications.
- Pacifica GroupDirect marketing and online service working in harmony to deliver warranty protection to customers throughout the UK.
- NHS South of Tyne & WearStrong, simple design, resonant words and innovative delivery add up to success in attracting drug users into treatment to begin their personal recovery stories.
- Northumberland CollegeOnline, personal, direct: a recipe for success in the drive to achieve outstanding results in the competitive world of further education.
- NHS TeesA social marketing project that combines awareness building with long-term engagement activity to deliver positive impact on the risk of developing cardio-vascular disease.
- Middlesbrough CouncilCelebrating Middlesbrough's Healthy Town Programme: making a national brand relevant to residents and keeping them informed about exciting local developments and projects.
- Take PartPromoting the Take Part approach to learning to build stronger communities through education and training.
- North East Fire and Rescue ServicesChanging Behaviour: insight, imagination and technology blend to deliver an innovative approach to identifying and engaging those at risk from accidental dwelling fires.
- Dance CityA new website that celebrates the wealth of talent and breadth of opportunity that Dance City brings together under its roof.
- KCEBPA web-portal that brings the worlds of business and education closer together promoting opportunities for employment and learning.
Consumer Services Marketing
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The Brief
Domestic appliance industry supplier Pacifica Group's subsidiary Corporate Support Solutions (CSS) provides insurance backed warranties for appliances sold by partner retailers.
CSS wanted an online ecommerce facility enabling customers to quickly and simply purchase and renew warranties for appliances they had bought from partner retailers including the Co-operative Group and Electrical123.com.
Prospective customers were to be alerted to the online warranty facility by direct mailers via email or post.
The Approach
Initial research was aided by a long-term ongoing relationship with CSS, which brought an in-depth understanding of the company and its target markets.
Our aim was to develop a bespoke system which minimised the need for CSS staff resources while simplifying the warranty purchase process for new clients, creating a new online business stream.
The ecommerce website we have developed incorporates a Content Management System which uploads new target client data and exports it to personalised html emails or postal direct mail marketing CSS warranty services.
Customers receive personalised invitations via post or email to visit the CSS website, where they are shown the warranty options available for their purchase. They can pay immediately online and download a personalised warranty certificate, completing the whole process in just a few minutes, or pay by cheque or direct debit.
The Results
The system is working very smoothly, generating new business, and plans are in place to extend the system to other brands.
The innovative ecommerce and direct marketing solutions we have devised for Pacifica Group and its subsidiaries are generating new business opportunities while improving customer service and delivering greater efficiency.
Your Choice?
Contact Us
2 Carlton Court, 5th Avenue, Team Valley, Gateshead, Tyne and Wear, NE11 0AZ, United Kingdom.
Telephone
+44 (0)191 482 8830