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‘Active Citizenship’ and ‘Big Society’ have become some of the most used political buzzwords of the past few years. But outside the Westminster village you’d probably struggle to find many people who really knew what they meant.
Hippo was commissioned in January 2010 to develop a promotional strategy for Take Part, an approach to learning that enables the local government, education and third sectors to develop active citizenship skills as part a process now strongly aligned to the Big Society agenda.
The brief included the design and development of a website and a promotional campaign, aligned to the needs of individual regions and providers.
2 Carlton Court, 5th Avenue, Team Valley, Gateshead, Tyne and Wear, NE11 0AZ, United Kingdom.
+44 (0)191 482 8830
At Hippo we don’t profess to be experts in every field our clients operate in. But clearly we could not offer informed strategic marketing solutions which will help meet clients’ key business objectives without first researching the market in question and properly understanding the target audience.
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