Developing a brand identity to portray the strengths of a leading property company and delivering it across a diverse range of communication and marketing applications.

The Approach

Our long term working relationship with UKLE equipped us with a good understanding of the organisation, its objectives, ethos and vision for the future.

However, our approach was to start from scratch. We held a series of meetings with members of UKLE’s senior team to help us to develop a brand which effectively communicated where the business was going.

Visits to new development sites, including UKLE’s own office space, ensured we had taken into account all requirements for the full roll-out of the new identity.

Clear guidelines were produced to enable the company to utilise the new brand consistently across all aspects of the business.

The Results

UKLE now boasts a clean and adaptable brand identity that befits the company’s status as the North East’s leading property investment and development business.

The new website has given UKLE an excellent online presence, showcasing their new developments, and highlighting office space and industrial accommodation as it becomes available to prospective commercial tenants with an instant property search facility.

A comprehensive rollout has given UKLE a consistently applied brand identity which instantly communicates the quality of service tenants receive.