Website Design & Development
Brand identity is not just about a corporate logo; it's much more than that. It's about what people think and feel when they see your brand, what the brand represents, the instant positive impression it leaves.
When people see an Audi badge they think premium brand, quality build, innovation, good customer service. When they see Ryanair's logo they think no frills airline, probably the cheapest way to fly short-haul.
The art of successful brand identity creation is to encapsulate the image the organisation wants to project, and reinforce it through all applications, building a consistent brand identity. So when a prospective client walks into that car showroom, or enters that airline's website, they already have an expectation level.
Hippo's approach to a brand identity assignment is characteristically thorough. After agreeing a brief with the client, the whole team joins in a brainstorming session, producing ideas and inspiration for the designers to further research and develop.
Their initial concepts go back to the full team, where those best representing the brand are shortlisted and refined into visuals presented to the client with accompanying rationale for feedback. This process sometimes includes market testing with target audience groups.
Online Service Solutions
Marketing communications, by definition, is about the messages and approaches undertaken to communicate with a target audience.
We undertake comprehensive market research before embarking on any marketing activity for a client. The nature of the audience and the message being transmitted will largely dictate the most effective approach to take.
From direct face-to-face peer mentors to emarketing, or an advertising and pr mix, we will identify the most appropriate channels to utilise to reach your targets.
As our portfolio case studies demonstrate, the results of our marketing communications campaigns speak for themselves. With clients spanning the public, private and third sectors we have helped deliver strategic targets ranging from increased ecommerce trade to reduced drug misuse.
E-Commerce
Marketing communications, by definition, is about the messages and approaches undertaken to communicate with a target audience.
We undertake comprehensive market research before embarking on any marketing activity for a client. The nature of the audience and the message being transmitted will largely dictate the most effective approach to take.
From direct face-to-face peer mentors to emarketing, or an advertising and pr mix, we will identify the most appropriate channels to utilise to reach your targets.
Web & Mobile Apps
Marketing communications, by definition, is about the messages and approaches undertaken to communicate with a target audience.
We undertake comprehensive market research before embarking on any marketing activity for a client. The nature of the audience and the message being transmitted will largely dictate the most effective approach to take.
From direct face-to-face peer mentors to emarketing, or an advertising and pr mix, we will identify the most appropriate channels to utilise to reach your targets.
As our portfolio case studies demonstrate, the results of our marketing communications campaigns speak for themselves. With clients spanning the public, private and third sectors we have helped deliver strategic targets ranging from increased ecommerce trade to reduced drug misuse.
