Identity Creation & Management

Brand identity is not just about a corporate logo; it’s much more than that. It’s about what people think and feel when they see your brand, what the brand represents, the instant positive impression it leaves.

When people see an Audi badge they think premium brand, quality build, innovation, good customer service. When they see Ryanair’s logo they think no frills airline, probably the cheapest way to fly short-haul.

The art of successful brand identity creation is to encapsulate the image the organisation wants to project, and reinforce it through all applications, building a consistent brand identity. So when a prospective client walks into that car showroom, or enters that airline’s website, they already have an expectation level.

Hippo’s approach to a brand identity assignment is characteristically thorough. After agreeing a brief with the client, the whole team joins in a brainstorming session, producing ideas and inspiration for the designers to further research and develop.

Their initial concepts go back to the full team, where those best representing the brand are shortlisted and refined into visuals presented to the client with accompanying rationale for feedback. This process sometimes includes market testing with target audience groups.

Once the master design has been approved, we supply a full suite of digital versions of logo artwork, fonts and colour recipes, and usage guidelines, to ensure consistent application.