Strategy

Armed with the findings of the research into the client market and key target audiences, we can let loose our creative energies.

The innovation process which fuels strategy development is where the brainstorming happens, where the Hippo team come up with inspired ideas on how to engage the audiences being targeted using a wide variety of approaches.

Another constant is our objectivity. We are always open-minded about the possible solutions; sometimes the most effective technique is face-to-face communication using peer mentors, on other projects online marketing is the way to go.

We are unashamedly results-driven, so always ask ourselves ‘what is the most cost effective approach which will generate the highest ROI?’